Aim Energy is a brand that focuses on Premium Nootropic Pouches with the purpose of replacing Nicotine whilst providing supplementation to aid the consumers health. My introduction to Aim & Aim Energy stemmed from an initial rework of their landing pages, this sparked a keen interest from Kiki to further explore my vision for each brand.

Due to my personal associations to the target audiences of both brands, the vision felt clear, bringing sport, health and well being to the forefront and channelling that through extreme sports and giving the potential consumer a sense of adventure.