Aim Energy
Rebrand.
Project
Role: Lead Brand Designer & Creative Director
Client: Aim Energy, a Nootropic Snus Brand
Duration: 6 weeks
Team: Founder, Brand Designer
Scope: Brand IP, content strategy, product design
The Challenge
Aim Energy had an already developed product but a completely neutral brand aesthetic that lacked any differentiation from its sister brand, Aim.
The business needed:
Its own unique Brand IP
Visual Identity Systems that reflect a brand trying to be a global business
Product design
Launch Strategy
Brand Strategy
Core Positioning: To help people become their best selves through simple, purpose-led personal growth.
Brand Traits: Professional, Inclusive, decisive, strategic, relatable
Audience: Be appeals to those who feel lost, lack guidance and cannot uphold self control.
I defined:
Clear brand IP & communications
Content strategies
Produced and Directed Photography
Results
We produced a brand with clear, bold and defined aesthetics which appealed to higher end clients.
Created a website with an AA Accessibility rating.
Ensured the infrastructure for internal and external communications was unanimous.
Development.
A selection of conceptual brand designs from my initial pitch proposal.
