84 World
Rebrand.
Project
Role: Creative & Design Manager
Client: Talent Agency
Duration: 12 weeks
Team: Founders, Brand Designer, Head of Talent, Web Development Team
Scope: Brand IP, content strategy, web design
Impact:
Higher-value clients, Improved outreach to brands for partnership
The Challenge
To develop a bold brand identity worthy of 84 Worlds positioning and longstanding heritage within the Talent Management industry.
The business needed:
Visual Identity Systems that showcase bold, coherent aesthetics
A website that can accommodate people of different abilities
Branded documentation and templates for internal and external communications
Visual Identity System
The visual direction moved away from generic “wellness” cues and toward understated authority.
Key Decisions
Typography: Editorial sans-serif paired with a serif to signal credibility and depth
Colour Palette: Bold contrasting retro-esque colours to reflect brand credibility
Photography Direction: High resolution professional imagery with black and white colouring.
Layout System: Generous whitespace and strong typographic hierarchy to reflect clarity
Results
We produced a brand with clear, bold and defined aesthetics which appealed to higher end clients.
Created a website with an AA Accessibility rating.
Ensured the infrastructure for internal and external communications was unanimous.
Brand Development
Initial Proposal
Original 84 World Brand Guidelines
Role: Graphic Designer
Year: 2022
Brief: To develop a brand guidelines from the new website.
