Aim is a brand that focuses on Premium Nicotine Pouches with the purpose of replacing Tobacco. My introduction to Aim & Aim Energy stemmed from an initial rework of their landing pages, this sparked a keen interest from Kiki to further explore my vision for each brand.

As a personal consumer of snus and having a clear insight in how our competitors were branded and what they brought to the table. All brands felt quite brightly coloured, or as if they were trying to be a quirky beer brand. I brought a premium aesthetic, using the lifestyle of the consumer as the main selling point.